Augmented Reality (AR) Advertising is a cutting-edge technology that integrates digital experiences with the real world. It makes use of 3D renderings, videos and animations to create engaging content that can be experienced through a mobile device, AR glasses or even social media filters.
What is Augmented Reality Advertising?
AR Advertising is the practice of blending digital content with the real-world environment to create immersive experiences for users. It overlays digital 3D graphics and animations onto real-world objects. AR advertising campaigns can be delivered through mobile apps, AR glasses, and social media filters, among others. It’s a type of interactive advertising that provides users with an engaging way to learn about products and services.
Why is it Important?
With the increasing use of mobile devices and social media, AR advertising is becoming more important than ever before. It allows businesses to create engaging content that can captivate their target audience and help them stand out from the competition. Furthermore, AR advertising has a higher potential for conversion rates, as users are more likely to make a purchase after experiencing an interactive and immersive ad. It also provides businesses with valuable analytics and insights on user behavior and preferences.
Platforms for AR Advertising
Augmented Reality advertising is a rapidly evolving technology, and its reach is expanding over multiple platforms. To make your AR advertising campaign successful, it is necessary to understand the most popular platforms of your customers. Here we have a list of the most commonly used platforms:
Social Media AR Advertising:
Social media is becoming a virtual world for all generations. Augmented Reality is the perfect opportunity to explore this immersive world with customers. Instagram and Snapchat are the two most popular social media platforms with AR capabilities. Brands can create custom filters that can be used on their account page, triggering AR experiences with each post.
Mobile Apps AR Advertising:
Mobile apps can also be an excellent platform for AR advertising campaigns. Brands can develop apps with custom Augmented Reality experiences that engage their audience. Examples of mobile applications that have successfully used AR are Houzz, which allows users to preview furniture in their homes virtually, and Amazon, which gives a 360-degree view of products before purchasing.
The latest AR invention is the glasses that give users a new, immersive, and interactive world. Brands like Magic Leap, Hololens, and Google Glass have all been successful in implementing AR experiences for campaigns. AR glasses have the potential to completely change the way people interact with digital content, making it a promising platform for AR advertising.
Tips for Creating Seamless AR Advertising Experiences
Know Your Audience
One of the most crucial things to consider while creating an AR advertising experience is knowing your audience. You must understand who you are targeting and what they are looking for. Analyze their behavior, interests, and preferences, then create an AR experience that will resonate with them. Knowing your audience will help you tailor your advertising efforts to their needs and wants, ultimately leading to a more successful AR campaign.
Keep it Simple
Creating AR experiences can be thrilling, but it’s important to remember that less is often more. Keep your AR advertising simple and straightforward. If the experience is too complicated, it will result in users losing interest and potentially exiting the AR application altogether. Keep your message clear and concise, ensuring that your audience receives a seamless and enjoyable experience.
Make it Interactive
One of the most impressive aspects of AR advertising is its interactive potential. To create a seamless AR experience, your ad should be interactive and immersive. The audience should be able to interact with the AR environment in different ways, such as moving objects, tapping on items, or interacting through voice commands. The more interactive the experience, the more engaged the audience will be.
Use High-Quality Graphics
High-quality AR graphics can make a big difference in the overall user experience. To create a seamless visual experience, make sure you use high-resolution imagery and graphics. When you’re creating your AR advertising experience, ensure that the colors, contrasts, and textures are easily distinguishable and visually appealing. This will result in a more immersive and enjoyable experience for your audience.
Include a Call-to-Action
Ultimately, AR advertising aims to encourage users to take a particular action. Whether that’s downloading an app, making a purchase, or visiting a website, every AR campaign should have a clear call-to-action (CTA). The CTA should lead the audience to the desired end goal and encourage them to take action. Without a CTA, the audience may enjoy the AR experience but not take the desired next step.
Examples of Effective AR Advertising Campaigns
Augmented Reality Advertising has become increasingly popular in recent years, especially due to its ability to create immersive experiences for customers. Here are some examples of successful AR Advertising Campaigns:
IKEA Place is a mobile application that allows customers to visualize how IKEA furniture would look like in their homes before making a purchase. The app uses AR technology to display the furniture in real-time and in scale. Customers can move and rotate the furniture to explore different placements in their homes.
Pokemon Go is a mobile game that became a sensation in 2016. The game uses AR technology to bring the virtual Pokemon characters into the real world. Players can use their smartphones to capture and collect Pokemon, battle in gyms, and explore their surroundings in search of new Pokemon.
L’Oreal Makeup Genius
L’Oreal Makeup Genius is a mobile application that allows customers to try on L’Oreal makeup products virtually. The app uses AR technology to map the customer’s face and apply the makeup products in real-time. Customers can experiment with different products and colors to find their perfect match.